The brand was established in Chicago at the initiative of an American textile representative, Henry Williamson Gossard, back in 1901. During a trip to Paris he was impressed by a theatre performance by the actress Sarah Bernhardt. Particularly fascinated by the corset she was wearing, he decided to launch the fashion in the United States. An excellent knowledge of the latest textile developments enabled him to offer high-quality lingerie from day one. At once glamorous and sensual, it was designed using the most innovative fabrics. Throughout the 20th century, Gossard successfully adapted to women’s changing bodies, requirements and expectations. The brand accompanied them in their everyday lives, as well as being present for special occasions. This philosophy remains unchanged. The company continues to prioritize tradition, for comfort and fit, a rigorous approach to details and finish, sensual styles and modernity, with a range of shapes to satisfy women’s tastes and needs. Whether triangle, moulded, uplift or plunge bras, Gossard offers the ideal style for every situation and every woman, in A through to G cups. The brand is committed to delivering impeccable fit with an irresistibly sensual side. Its collections are at once fashion-forward, bold and effortlessly glamorous, for lingerie that fills women with confidence.